The Pacific Asia Travel Association (PATA) has partnered with Myriad to be the publisher of its primary communications piece. PATA is one of the world’s leading travel organizations, with over 3,000 members representing airlines, travel companies, tourist offices, hotels and hospitality companies throughout the North and South Pacific and Asia regions.
Myriad has initiated a new B2B program for PATA featuring a monthly digital magazine and an annual printed publication. Al Merschen, Myriad’s President and CEO, said,
“We recognized that an organization of PATA’s stature needed an updated vehicle that would reach all of its stakeholders in a compelling and timely manner. Our new digital approach will ensure the organization stays in constant touch with all of its members, as well as reaching out to new potential members. The new magazine will focus on interviews and stories from the world’s leading travel and tourism authorities and will provide insights, leanings and best practices from which all members will be able to benefit.”