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Myriad Marketing Acquires Spring O’Brien Creating a Stronger National Presence

LOS ANGELES, CA, December 8, 2015 – Myriad Marketing today announced it has acquired Spring O’Brien, a 33-year-old New York based public relations agency specializing in travel and lifestyle communications.  This acquisition will give Myriad a larger domestic and international portfolio.  Chris Spring, founder of Spring O’Brien, will continue to run the company and operate it as a separate unit within Myriad, with its current staff and clients.

“We’ve always been impressed with the successful record of accomplishments by Chris Spring and his team,” said Al Merschen, CEO/ president of Myriad Marketing.  “Our two agencies have complementary strengths that together make us even stronger. This new arrangement will allow Spring O’Brien to continue to grow its travel and tourism presence and offer a wider range of services through the Myriad. It’s a perfect match.”

Chris Spring, president of Spring O’Brien added, “We are thrilled with this new affiliation and the opportunities it provides. Myriad brings us and our clients a suite of new resources with their trade representation and advertising capabilities, plus a strong West Coast presence. Being a part of this portfolio creates a great opportunity for both organizations to continue to gain momentum.”

Combined, the two companies will create a driving force in the travel and tourism industry with a team of over 50 professionals in New York and Los Angeles’ head office.  Myriad is best known for its strategic through-the-line creative, integrated marketing, as well as the leader in international tourism board representation.


Established in 1987, Myriad specializes in providing strategic direction and tactical solutions for the travel and tourism industry.  With a client list that includes international tourist offices, convention bureaus, airlines, hotels & resorts and travel companies, Myriad offers a complete range of integrated services including: tourist board representation, advertising, public relations, marketing, trade relationship building, and partnership marketing programs. For more information, visit www.myriadmarketing.com.

About Spring O’Brien

Founded in 1982, Spring O’Brien is an integrated marketing solutions agency specializing in travel and hospitality communications, developing customized public relations, social media and branding campaigns, as well as digital marketing and travel trade programs. The company is based in New York with affiliate offices worldwide. Find us on Facebook and follow us on Twitter. For more information, visit www.spring-obrien.com.


Al Merschen
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