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Account Executive - Online Marketing Experience Required (LAX)

Myriad specializes in marketing, advertising and publishing for the travel and tourism industry. Our clients include international and domestic tourist offices, international airlines, tour companies, hotels, cruise lines and travel consortia.

Role: An integrated marketing client-facing Account Executive who implements marketing from strategy, through media planning/buying, creative development, implementation, optimization and analysis. Myriad is seeking a marketing professional who has strong online marketing experience to deliver results, the strategic and creative thinking to lead an account and personality to be client-facing. You may be coming from an online media planning/buying/analysis background and looking to make a move over to include a more comprehensive account manager experience, or you may be coming from an account manager background that is already heavily involved with the online marketing mix.

Responsibilities:

  • Developing marketing programs and campaigns across paid, owned, earned and shared initiatives from strategy and KPIs, through concept, creative, media planning, media buying, optimization, and analysis.
  • Developing integrated marketing strategies across channels, including digital media, social media, content marketing, print, broadcast, radio and collateral. (A digital media background is most important.)
  • Media planning and buying
  • Regular testing, optimization and analysis of campaigns for maximum conversion and ROI; reporting
  • Search engine marketing
  • Creative strategy and working with the creative team on creative development
  • Content creation for creative (writing and/or editing headlines, posts and native content)
  • Brand management for accounts
  • Functioning as the client point of contact
  • Meeting with media vendors

Qualifications:

  • At least three years experience media planning and buying for digital media
  • At least three years experience creating KPIs, testing, optimizing campaigns, and driving conversion for maximum ROI for digital media
  • Experience with an ad server (Sizmek experience a plus)
  • Understanding of programmatic media and up to date on digital landscape
  • Ability to have exceptional client service skills
  • An entrepreneurial flair, with creative thinking and the ability to bring new ideas to the table
  • A self starter able to work in a fast paced environment
  • Work toward both the long game (big picture priorities) and the short game (immediate goals) simultaneously
  • Highly analytical and detail oriented

Benefits:

  • Two weeks vacation
  • Paid time off between Christmas – New Year and birthday
  • Medical and dental benefits
  • Profit share/retirement benefits

Submissions MUST INCLUDE the following for consideration:

  • Cover letter with five reasons we need to talk to you
  • Your resume, including salary history/desired salary
  • Email: jaclyn@myriadmarketing.com (Ref: Account Executive)